WP Links is a WordPress plugin that scans and manages every link on your site so you keep the SEO value and catch broken links before they hurt. This WP Links review covers what it does, where it is limited, and whether the AppSumo lifetime deal is worth it. Last updated July 19, 2026.
My one-line verdict: WP Links is a practical link-hygiene tool for WordPress sites and agencies, though it is a focused utility rather than a full SEO suite. Honestly, the SaaS-based scanner is what makes it more than a basic plugin.
I based this on the product page, the maker’s site, and how it compares to link tools I know. Here is the honest read.
What Is WP Links and Who Made It?
WP Links is a link management plugin for WordPress. It scans your whole site, tracks every internal and external link, and helps you fix broken ones so you stop leaking SEO value and frustrating readers.
You can see the product at getwplinks.com. It runs a SaaS-based scanner behind the plugin, which handles the heavy crawling off your server.
Here is the honest context. This is a standard AppSumo software deal, not a Radar or Select listing, sitting at a solid 4-star average across a few reviews. It is WordPress-only, so its value depends on running a WordPress site.
What Are WP Links’ Key Features?
Full-site scanning is the base. A SaaS-based scanner crawls every page and reports the links it finds, using scan credits rather than hammering your own hosting.
Link control is the practical payoff. You spot and fix broken links, and you can warn visitors before they click an external link and leave your site.
Agency features round it out. A centralized dashboard manages sites and licenses in one place, and you can rebrand the plugin with your own name, logo, colors, and text.
| Feature | What It Does |
|---|---|
| SaaS link scanner | Crawls your site off-server |
| Broken link detection | Finds links that hurt SEO and UX |
| External link warnings | Alerts visitors before they leave |
| Centralized dashboard | Manage sites and licenses in one view |
| White-label rebrand | Your name, logo, colors, no code |
| Scan credits | Governs how many pages you scan |
| Multi-site licensing | Cover many client sites |
The rebranding is fully no-code, which agencies handing sites to clients will appreciate.
WP Links Pros and Cons
A fair WP Links review has to weigh the utility against its narrow scope.
What I like:
- The SaaS scanner crawls without loading down your own server.
- Broken-link cleanup protects both SEO value and reader trust.
- White-label rebranding suits agencies delivering client sites.
- A centralized dashboard scales across many sites cleanly.
Where it falls short:
- It is a focused utility, not a full SEO or analytics suite.
- Scan credits cap how much you can crawl each period.
- It is WordPress-only, so other platforms are out.
- Free broken-link plugins exist, though without the SaaS scanner or rebrand.
Is the WP Links Lifetime Deal Worth It?
The AppSumo deal is a one-time payment for lifetime access, with stacking codes that raise your site and credit limits. Prices were live when I checked, but AppSumo deals move fast, so check if it is still live before you buy.
| Codes | Price | Sites | Scan Credits |
|---|---|---|---|
| 1 Code | $49 | 10 | 4,000 |
| 2 Codes | $98 | 50 | Higher |
| 3 Codes | $147 | More | Highest |
Every tier includes the scanner, dashboard, and all current and future plugin features. Stack up to three codes to grow your site and credit limits.
Is WP Links worth it? For an agency or a serious site owner tired of broken-link surprises, a one-time price beats an ongoing subscription. My take: the single code covers most owners, while agencies should stack for more sites.
Who Should Use WP Links and Who Should Skip It?
WP Links fits WordPress site owners and agencies who manage content-heavy sites where links pile up and break over time. If you publish often, this keeps your link health in check.
Agencies benefit most from the white-label dashboard. You can monitor many client sites and present the tool as your own.
Skip it if your site is small and static, since broken links rarely accumulate there. I would also pass if you already run a full SEO suite that flags broken links as part of its audits.
How Does WP Links Compare to Broken Link Checker?
Broken Link Checker is a popular free WordPress plugin that finds broken links, but it runs scans on your own server, which can slow busy sites.
WP Links moves scanning to a SaaS engine, adds external-link warnings, and offers white-label rebranding, at a one-time price. It trades the zero cost of the free option for performance and agency features. For a professional setup, that trade can be worth it.
For more AppSumo WordPress picks, see my Master Addons review and WP Email Log review.
The Verdict
WP Links does one unglamorous job well: keeping the links on your WordPress site healthy. The SaaS scanner, external-link warnings, and white-label dashboard lift it above a basic free plugin.
The caveat is scope. This is a focused utility, not a full SEO platform, and it lives only on WordPress. For agencies and busy site owners who value clean links at a one-time price, I’d recommend a look. Confirm the deal is still live first.
Frequently Asked Questions
What does WP Links do?
It scans your WordPress site for every link, flags broken ones, and lets you warn visitors before they follow an external link off your site.
Does scanning slow my site down?
It should not. The scanner is SaaS-based, so crawling happens off your server using scan credits rather than your hosting resources.
Can agencies rebrand it?
Yes. You can change the name, logo, colors, and text with no code, and manage many sites from a centralized dashboard.
How many sites does the deal cover?
One code covers 10 sites with 4,000 scan credits, and you can stack up to three codes for more sites and credits.
Is the lifetime deal refundable?
Yes, within AppSumo’s standard 60-day money-back window.
